Due to popular demand, the world's most successful transmedia producer returns to Australia to present his NEW + UPDATED one-day Masterclass – which sells out at Kidscreen, Comic Con, the Games Developers Conference, MIT’s Future of Entertainment and other major media events all around the world.
Jeff Gomez will candidly share his experience on projects of all sizes, with a specific focus on the Australian context. This Masterclass delivers practical, how-to training that will assist you to maximize the effectiveness of your projects, your business, and your brands with the vanguard technique of transmedia storytelling – no matter the size of your budget.
You will learn how to create intense loyalty and long-term engagement among audiences, communities and consumers, and how to turn that into multiple revenue streams.
COMPLETELY UPDATED, Jeff's "Transmedia Storytelling" Masterclass includes never before used examples of independent and solidly scaled transmedia endeavours in:
• Entertainment
• Branding
• Corporations
• Public Policy
• Social Good, and
• Population Activation
Why You Should Attend
• 6-hour survey of best practices in multi-platform narrative creation.
• Unique opportunity to spend a full day with the world’s Number One transmedia guru.
• Practical hands-on training with a specific focus on the AUSTRALIAN context.
• Learn how to write, design and create highly successful transmedia storyworlds – no matter the size of your budget.
• Learn skills that you can apply to your business to increase revenue streams with transmedia storytelling – immediately.
• Incredible networking opportunity with a gathering of Australia’s leading transmedia producers and creatives.
What You Will Learn
The Masterclass will be presented in two parts and the day will include loads of networking opportunities.
• Criteria for a successful Transmedia Storyworld
• Established Brand + Story World Analysis + Deconstruction Techniques
• Distinguishing Corporate Narratives, Brand Universes and Product Storyworlds
• Writing for Transmedia
• Franchise Mythologies
• Third Party Relations: Branded Content, Sponsors, Technologies + Licensing
• Production + Implementation
• Population Activation
• Criteria for an Evergreen Property
Who Should Attend?
Screen Professionals: producers, writers, directors, commissioners, cross-platform producers, distributors, policy makers, and investors – across the film, television, and digital media industries
Interactive Media Professionals: web developers and designers, mobile and app developers, games designers, multiplatform producers, and digital strategists.
Brand and Communications Professionals: advertising and marketing professionals and creatives, public relations professionals, social media strategists, branded content creators.
Publishing Professionals: publishers, authors, editors, agents, and commissioners
PERTH – MONDAY 6 OCTOBER
SYDNEY – WEDNESDAY 8 OCTOBER
MELBOURNE – FRIDAY 10 OCTOBER
WEBSITE: http://www.xmedialab.com/events/2014/jeff-gomez-transmedia-masterclass-2014/
TICKETS: http://www.amiando.com/xmlpathbreakers1.html#