By Sam Dallas
Media Zoo and Beyond Online founder Tom Kennedy has taken the reigns from Andrew Hogg to become the new general manager of The Playroom.
The former head of digital at The Playroom, Omnilab Media's broadcast and distribution services division, started his new position this week.
“I am looking forward to leading the talented Playroom team – whom I have worked so closely with over the last two years – to define the next phase…,” Kennedy said in a statement.
Before joining the company, Kennedy was head of digital strategy at Photon Group and Legion Interactive.
The former AIMIA award winner took over from Hogg, who started his new role at ABC and WIN TV's newly formed digital playout facility, MediaHub, last month.