Press release from 6dc
Inside Film Awards are delighted to welcome Kodak as the naming rights partner for the 2010 IF Awards Sydney. With many of the nominated films for this year’s awards shot on Kodak film, including Mao’s Last Dancer, Bright Star, Beneath Hill 60, Animal Kingdom and Tomorrow When the War Began, the synergy between the two brands is clear.
"I am delighted that Kodak and the Inside Film (IF) Awards are coming together for a second year in a row." comments Darren Swenson, General Manager Kodak Entertainment Imaging, Australian & New Zealand. "We have served the motion picture industry for over 100 years and film remains the gold standard capture medium for visual storytellers – in fact all four movies nominated for Best Feature were shot on Kodak film. The IF awards allow us to join the Australian filmmaking community in celebrating the outstanding work being created locally."
Inside Film’s Group General Manager, Mark Kuban, is delighted with the partnership and said, “We welcome Kodak back in their second year as naming rights partner of the Inside Film Awards Sydney. Kodak has for over a century served the motion picture industry and we’re delighted to be associated with this living legend.”
Kodak is synonymous with the art of Cinematography and being a force in the preservation of the history of cinema. Kodak also works to advance filmmaking tools and technologies that have led the movie industry throughout its development.
The Inside Film Awards, now in their twelfth year, support the Australian film industry through engaging the Australian public and encouraging them to watch and share their opinions on Australian produced films. Each year key industry and consumer organisations partner with the IF Awards to help shine the spotlight on Australian film making from short films through to documentaries and feature productions. Like the businesses we work alongside, the IF Awards are proud to have introduced initiatives such as the EFilm IF Award for Rising Talent and National Film & Sound Archive Independent Spirit Award to support up and coming film making talent and independent productions.
Inside Film Awards are delighted to announce that in 2010 they are also partnering with the following companies that also share their commitment to nurturing and developing Australian content.
GHD
Super styling brand ghd is thrilled to be onboard to support the IF Awards in their 7th year as official hair partner. ghd works closely with the film industry in Australia through photo shoots, red carpet premieres, events, film awards and ongoing support of young actresses throughout the year and is looking forward to bringing glamour to the 2010 Kodak IF Awards Sydney red carpet.
Jameson Irish Whiskey
Jameson Irish Whiskey has been a long-standing supporter of the film industry, both within Australia and globally. Currently, Jameson remains a key sponsor for the Dublin, Tribeca, Toronto and Bangkok international film festivals, as well as Tropfest, St Kilda, Flickerfest and Inside Film Awards within Australia.
The John Jameson Productions short screenplay competition is a brand-sponsored initiative, established in 2008, to support young, emerging writing talent in Australia. Now in its third year the competition offers three aspiring writers the opportunity to have a short film produced by a professional film production unit, with a supporting budget of $20,000 each.
M.A.C Cosmetics
M·A·C Cosmetics, founded in 1984 to support the needs of professional makeup artists, is one of the most influential and successful companies in the global cosmetics industry. Supporting Australian film and television is a priority for the company which provides the brand’s most updated and sometimes customized products, colours and textures to the makeup department and the props department for set dressing. The vast range of M·A·C products has been instrumental in the creation and execution of some of Hollywood’s most memorable characters as well as some of Australia’s most loved screen moments. M·A·C Cosmetics this year alone have worked on films as diverse as Tomorrow When the War Began, Charlie & Boots, Mao’s Last Dancer, Bran Nue Day, Wog Boy 2 and Animal Kingdom.
Moneypenny
Moneypenny are the leading light in all things accounting for the Australian entertainment industry and our involvement and support of the film industry in particular dates back 30 years.Moneypenny has had the pleasure and honour to have been the Scoring Circuit Auditor of the IF Awards since 2004 and we look forward to continuing this association for many years to come.
OK! Magazine
OK! magazine takes readers behind the red carpet and inside the lives and homes of their favourite celebrities from Australia and around the world. The Kodak Inside Film Awards Sydney is a chance for OK! Australia to build on exclusive celebrity brand identity through association with a prestigious celebrity event.
SBS
Through associations such as the IF Awards, SBS has the opportunity to grow their reputation as the go-to brand for world and art house movies, to encourage audiences to see SBS as the avenue to explore their love of film. And in addition to working alongside IF again in 2010, SBS has just launched an extensive new consumer marketing campaign to amplify awareness of film as a signature feature of SBS programming among audiences and develop the SBS FILM brand.
The campaign features 17 executions across cinema, print, television and online over 12 months, showcasing a stunning 60 second animation that tells the story of SBS bringing beautiful stories to Australians – exactly the kind of stories that curious film-goers love. It is designed to appeal to film-goers who love seeking out great films and new cinematic experiences. SBS FILM brings the world’s best films to Australian homes and is the perfect home for the telecast of the 2010 Kodak Inside Film Awards Sydney.
Screen Australia
Screen Australia is the key Federal Government direct funding body for the Australian screen production industry.
The organisation is led by Chief Executive Officer, Dr Ruth Harley, and its functions are to support and promote the development of a highly creative, innovative and commercially sustainable Australian screen production industry. Screen Australia administers the international co-production program and the Producer Offset, a rebate on qualifying costs of making Australian film and TV.
Showfilm
Showfilm are very proud to have supported the Inside Film Awards since their inception in 1999. Established in 1984, Show Group are Australia's largest travel and freight supplier to the entertainment industry. Showfilm is the specialised division looking after logistics on documentaries, TVC's, Television Series and Feature Films. Our services include Air Travel, Accommodation, Car Hire and much more….
We are excited to here the films we worked on in the last 12 months are eligible for an IF Award. These include Accidents Happen, The Boys are Back, Bran Nue Dae, Charlie & Boots, Daybreakers, I Love You Too, Lou, Mao's Last Dancer, Prime Mover, South Solitary, Subdivision, The Loved Ones, The Kings of Mykonos: Wog Boy 2, The Tree and Triangle.
showtime movie channels
As a supporter and investor in the Australian Film Industry, showtime movie channels prides itself in delivering compelling and diverse movie entertainment from Australia and abroad to its audiences via the FOXTEL and AUSTAR platforms. Showtime movie channels is delighted with its longstanding association with the IF Awards in celebrating and supporting what we love – film.
Sony
Sony is very proud to have been associated with the IF Awards over some years and we are honoured to again sponsor the Best Cinematography award. Our cameras are the choice of many industry professionals, including 2010 award nominees. Giving cinematographers the confidence to shoot digitally in a wide range of situations, Sony’s CineAlta camera range assures filmmakers of exceptional image quality, operational versatility and proven post-production workflows,” said Nick Buchner, Sony ANZ’s Senior Product Manager for Content Creation products.
Sony Corporation is a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Sony Australia Limited is a wholly owned subsidiary of the Sony Corporation of Japan. With a wide range of products across three main segments, consumer products, broadcast & professional and information technology products, Sony has become a leading electronics company in Australia.
Additional sponsors for the 2010 Kodak Inside Film Awards Sydney include Autodesk, AVID, Crumpler, Dendy, Dinosaur Designs, Dyson, Efilm, FACB, Fox Studios Australia, Holding Redlich, Hopscotch, The Intermedia Group, MadFish Wines, Madman, National Film and Sound Archive, Events NSW, Palace Film and Cinemas, Resolution Design, South Australian Film Corporation, SAE, Sonar Music, SPAA, St Arnou, The Production Book and Time Out Sydney.