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It can be argued that now more than ever, when customers opt to watch a film out of home, they’re wanting more than a movie, but an ‘experience’. In response, the country’s major exhibitors are looking to bump up premium offerings. IF takes a look.
EVT embarks on ‘premiumisation’ strategy, brings IMAX back to Sydney
EVT – the parent company of Event Cinemas – has always been committed to offering customers a great cinema experienc...