Press release from MV8 Media
MV8 Media today announced that the NRL have signed up to their cloud-based Media Asset Management (MAM) service.
MV8 Media MD Gareth Collins said, “We are delighted to have such a prestigious and forward-thinking organization as the NRL as a client for our MAM service. We will have a more comprehensive announcement in the next few weeks but in short, MV8 Media is digitising, ingesting and creating one central source of NRL footage which will serve as their main library, in the cloud.”
The NRL are managing over 13,000 hours of digitised footage – including the last 2 years of games – in high definition. Each current season includes all premiership rounds, the Toyota Cup series, finals, grand final and State of Origin.
Collins continued, “All in all the total number of games in 2011 came to 269 – that’s a lot of footage. MV8 Media also have archive footage going back to 1920 which we will be digitising and ingesting into our MAM system. While all the games are not complete and some footage is highlight reels from years gone by, the NRL is progressively investing in digitising over 13,000 hours of footage that is currently on tape and film. All of this will then be instantly accessible to them from the cloud via our MAM service.”
The central source of NRL footage being created by MV8 Media will be used to preserve the history of the game and as a production resource for any programmes needing game footage.
Collins concluded, “MV8 Media’s cloud-based MAM system makes it possible for the NRL to allow productions access to the library and to easily search, find and use valuable and significant moments from the rich history of Rugby League. Also, on the NRL's behalf, we are looking out for footage that will address any gaps in the archive. This is a groundbreaking and worthwhile service for one of Australia’s leading and truly innovative sporting bodies.”