Paul de Carvalho resurfaces at FTO

[press release from TM Publicity]

Leading film marketing strategist, Paul de Carvalho, has been appointed to the new position of Director, Production Attraction at the New South Wales Film and Television Office, Chief Executive Tania Chambers announced today.

The appointment follows extensive industry consultation regarding the role of production attraction and liaison and the release of the FTO’s draft Strategic Plan.

Paul de Carvalho will lead the Production Attraction Team in a revitalised campaign to attract and retain international and domestic production to NSW.

“The FTO is keenly aware of the highly competitive environment in which the Production Attraction Team must operate and of the major impact production levels have on the entire ecosystem of the State’s screen industries. Paul’s team will work hard on strategies to encourage production in NSW and on defining and marketing the State’s points of difference from other production destinations,” Ms Chambers said.

The Production Attraction Team will also provide advice to productions, Government, local councils, statutory authorities and other location providers.

“New South Wales is an extremely attractive destination for production and post production, with world class facilities and infrastructure, tremendous cast and crew depth, and an enviable lifestyle to match. I am excited to have the opportunity to position NSW as one of the world’s leading production destinations in a fresh and effective way,” Mr de Carvalho said.

Paul de Carvalho joins the FTO after three years as Manager – Fox Searchlight and Specialised Films, 20th Century Fox Film Distributors, responsible for the creation and implementation of the marketing strategies for, amongst others, the box office hits Juno and Little Miss Sunshine.

With extensive experience in Asia, both as co-founder of the Sydney Asia Pacific Film Festival and in previous corporate roles in China, Paul de Carvalho’s appointment also signals the FTO’s recognition of the need to strengthen ties with the screen industries of the region.

His early career included senior communications roles at Telstra.