PR: Entertainment Exchange announces guests


Entertainment Exchange has announced an impressive guest speaker line-up for Australia’s first-ever forum that will connect marketers, agencies and brand managers with entertainment and sponsorship marketing initiatives within the film, music & celebrity industries.

The line-up is a who’s who list of Australia’s entertainment industry, and includes all major record company executives, artist managers and film distributors.

The music industry representatives will include the Founder of Eleven A Music Company, John Watson, Stephen Peach, the CEO of the Australian Recording Industry Association (ARIA) and Mark Ashbridge from Warner Music.

Representing the film industry will be executives from Roadshow Pictures, 20th Century Fox Films, Sony Pictures Releasing, Paramount Pictures, Walt Disney Studios, Universal Home Entertainment, 20th Century Fox Home Entertainment, Roadshow Home Entertainment, and Sony Home Entertainment, who will each showcase film trailers for their key releases and identify marketing opportunities over the next six to 24 months.

More than 18 speakers will present over two days, including;

• John Watson, founder of Eleven A Music Company (Silverchair, The Dissociatives, Missy Higgins, Paul Mac, Little Birdy)

• Stephen Peach, CEO of ARIA

• Roadshow Pictures, Jennifer Wright, National Promotions Manager

• 20th Century Fox Home Entertainment, Kristen McGrath, Associate Director Publicity and Promotions

• Paramount Pictures, Cate Smith, Marketing Director

• Walt Disney Studios, a division of Buena Vista International, Annabel Weedon, NSW Marketing Director

• Warner Music, Mark Ashbridge, VP Marketing & Promotions

“The two day show-and-tell format will provide attendees the chance to view unparalleled entertainment partnership opportunities and network with senior entertainment industry professionals. The information shared is an invaluable resource for pitches and campaign planning,” says Mandi Balbi, Marketing Director at EEx.

With limited seats available each day, the Entertainment Exchange is selling fast and is set to be the most informative, must-attend marketing event of 2009.

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