Press release from Gray Management Group
The 2011 BigPond Adelaide Film Festival is about to begin with the aid of a powerful short film produced by Spirit Films, See Within.
The flick will be screened before every film in the festival, with an expected 48,000 movie enthusiasts to watch the story of a man viewing life from the perspective of a camera; observing a range of personalities in some of Adelaide’s most iconic locations.
Working collaboratively with Clemenger BBDO and the BigPond Adelaide Film Festival (BAFF), the two minute short film was produced to promote the upcoming 2011 BAFF.
See Within is an intriguing narrative that follows main character Max (John Maurice) in his peculiar role as the ‘camera.’
He captures life and scenes with colourful characters as footage, in familiar locations including West Terrace Cemetery, Adelaide Festival Centre, Adelaide Bus Terminal, Capri Cinema and the East Terrace Parklands.
The film boasts a clever plot and in the final scenes you see Max sharing the emotional moments captured with an audience in a cinema, demonstrating the power of film.
Spirit Films producer, Paula Smith says, “We are part of such a fantastic film culture here in South Australia that I was keen for Spirit Films to contribute to the promotion of the BigPond Adelaide Film Festival.”
“See Within was another team effort from Spirit Films and members of the South Australian film industry, we banded together to film beautiful pictures at some of SA’s most iconic locations.
"It was great to do something different, and we are looking forward to getting it in front of so many die hard film lovers during the festival. Normally we’re in the business of telling a story in 30 seconds – it was great to have the luxury of two whole minutes to explore such a fascinating theme."
The 2011 BigPond Adelaide Film Festival runs from 24 February – 6 March 2011, celebrating contemporary screen culture from around Australia and the world. In the 2011 festival there will be 48 Australian films and an additional 150 films from 49 countries worldwide.