Australian kids are more than twice as likely to watch TV content on linear channels and on DVRs than the global average.
And 85 per cent of Australian viewers aged 6-34 watch content on broadcasters' VOD services, versus just 58 per cent in the rest of the world.
However 65 per cent regularly watch Torrent sites, higher than the global average of 47 per cent.
That’s according to TV RE[DEFINED], an international study conducted by Viacom International Media Networks (VIMN) released today.
“TV RE[DEFINED] confirms that in an ever-more digitally connected world, television and great stories still connect people to each other now more than ever – with 68 per cent of Australian kids saying 'TV has never been this good,''' Christian Kurz, VIMN VP research, insights and reporting said in Sydney.
"In a short span of time, content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, TV RE[DEFINED] shows that more television is being consumed now than ever before. What is needed is a redefinition of our understanding of television.”
VIMN surveyed 10,500 people aged 6-34 and looked at 26,866 of their viewing occasions across Brazil, Mexico, Indonesia, Philippines, Australia, Malaysia, Singapore, Russia, Germany, UK, Italy, Poland, Netherlands and Sweden.
The study showed:
• Kids in Australia are 2.5 times more likely to source TV content from linear and DVR sources (defined as a traditional TV viewer) than the global average.
• 85 per cent of Australian viewers 6-34 watch TV content via their providers' VOD services.
• When asked, “How often, if at all, do you watch full length TV shows via each of these?”
o DVR: Global 54 per cent, Australia 89 per cent
o TV provider VOD: Global 58 per cent, Australia 85 per cent
o Channel app/website: Global 72 per cent, Australia 80 per cent
o Subscription VOD: Global 49 per cent, Australia 70 per cent
o Direct to own: Global 47 per cent, Australia 69 per cent
o Torrent sites: Global 47 per cent, Australia 65 per cent
• The majority of respondents agree “TV has never been this good.”
o Global: 63 per cent, Australia: 68 per cent
• Linear TV is the “go-to” source and it remains the reference to discover and watch TV programs
o Start sessions with linear TV (inc DVR)
o Global: 69 per cent, Australia: 64 per cent
o The majority of respondents agree “I enjoy watching regular TV because I don’t have to think too hard about what to watch, I just come across great shows on channels I love.”
o Global: 70 per cent, Australia: 73 per cent