Press release from Tsuki
The Australian Subscription Television and Radio Association (ASTRA) today announced that Subscription TV (STV) net advertising revenues for the period 1 July to 31 December 2011 have increased by 3.75% from the previous corresponding period.
The Ernst & Young report compiled for ASTRA found net advertising revenue of $213,561,948 for the period 1 July to 31 December 2011, with ad revenue for the full calendar year from January to December 2011 at $393,638,778.
“Despite current economic conditions and continued caution in the market, the STV industry continues to attract increased advertising expenditure, up 3.75% from 2010 to 2011," said Petra Buchanan, Chief Executive Officer for ASTRA.
"Greater premium quality content and a strong commitment to innovation enable STV to continue to satisfy consumer demand and evolve with viewing habits. This enables advertisers to identify and strategically target relevant audiences with an extensive range of communications opportunities and interactive tools which deliver engaging brand experiences."
Subscription TV reaches over seven million people on a weekly basis, with 200 genre specific channels ranging from documentary to lifestyle to sport.