Mark Sarfaty, the CEO of ICAA and co-chair of ACEC, considers the market dominance of Apple.
After being stuck at around 30% since 2008, pay-TV penetration of Australian households is forecast to reach 35% by 2017- but most of that growth will come from IPTV services, not Foxtel.
Apple will launch its streaming service in Australia on November 1, stealing Disney+'s thunder by a matter of weeks.