TikTok is now a vital tool in the marketing arsenal; data crunching by Comscore suggests that TikTok drove 80 per cent of online video views for 'Barbie' ahead of the film’s premiere. This week, the social platform will be at AIMC for the first time. Whitney Williams, Tiktok industry lead – media, entertainment, telco and tech services, talks to IF.
Ahead of this year's Australian International Movie Convention, National Association of Cinema Operators executive director Cameron Mitchell reflects on how the cinema industry is evolving and rebounding.
Full registration is worth AUD $1,430 and includes all convention activities: meals, receptions, films, seminars and the trade show as well as the Special Film Event on Sunday October 9.