Despite a cost of living crisis, newly-appointed ICA CEO Brett Rosengarten is optimistic about the future for cinemas once the US strikes are resolved and normal production resumes.
TikTok is now a vital tool in the marketing arsenal; data crunching by Comscore suggests that TikTok drove 80 per cent of online video views for 'Barbie' ahead of the film’s premiere. This week, the social platform will be at AIMC for the first time. Whitney Williams, Tiktok industry lead – media, entertainment, telco and tech services, talks to IF.
As the old adage goes, knowledge is power. In the post-pandemic landscape, data has never been more vital for both distributors and exhibitors to understand audience behaviour, informing how to best position films to the market and both maximise box office and the bottom line. We talk to representatives from across Google and Vista Group.