Eureka Productions approached talent manager Alex Reid about a series on influencers being made in his adopted home of Byron, it was a minute before he realised they wanted him in the cast rather than one of his clients.
'Byron Baes' is an eight-part docusoap centred on a group of entrepreneurs, influencers, musicians, designers, and artists who flock to the Australian beach town of Byron Bay.
Nakul Legha may have only been a member of the Netflix ANZ content team for just under 12 months, but his enthusiasm for Australian storytelling goes well beyond that.
An unwavering belief that things will work out is not easily maintained in these uncertain times, but it can prove powerful when it comes to making a film on a micro-budget, according to Darius Devas.
The attention on Byron Bay shows no sign of letting up, with Netflix announcing a new docu-soap series set in the coastal hotspot.