The closure of Wallis Cinemas’ Mainline Drive-In South Australia and Victoria’s Lunar Drive-In across the past two years has raised questions about the overall sustainability of the business model for drive-in cinemas. IF speaks with exhibitors about the road ahead for car-friendly screenings.
Drive-in cinemas in Adelaide and Heddon Greta near Newcastle resumed trading last Friday, drawing big crowds, as a survey of more than 20,000 Australians showed 98 per cent look forward to cinemas re-opening.