Two weeks after launch, Dendy Direct is tracking above expectations in one key metric: the number of people who have registered with the film and TV VoD platform.
Dendy Direct launched on Wednesday, initially offering more than 600 film and TV titles to rent or buy online.
The Walt Disney Co. and 20th Century Fox have licensed their product to Dendy Direct, the Video-on-Demand service which debuts on August 6.
Dendy Cinemas will launch its Video-on-Demand service on August 6, initially providing 800-1,000 films to rent or buy online.
The LEGO Movie will be the second major movie to be released this year on home entertainment platforms 90 days after its theatrical launch, instead of the traditional 120-day gap.
Dendy Cinemas will launch its Video-on-Demand service in July, initially providing about 1,000 films to rent or buy online.
A US scheme which enables moviegoers to select a title from a library and organise a screening at a participating cinema, if sufficient people are willing to buy tickets, will be pitched to Australian exhibitors this month.
The traditional 120-day holdback between theatrical and home entertainment release looks like being shortened for a limited number of films.