Cinemas in metro-Melbourne are able to reopen to fully vaccinated patrons tonight from 6pm, at 75 per cent capacity or up to 1,000 people. With Melbourne the most locked-down city in the world, IF talks to Village Cinemas executive general manager Nic Robin and Cinema Nova joint executive director Natalie Miller about how they have fared and how they see the theatrical landscape.
“If as an industry we think we can rest on our laurels and young people will continue to go to the cinema without offering them a great experience we are sadly mistaken.”
Research commissioned by the MPDAA and carried out by SARA in June showed patrons who go to the cinema every two weeks or more were just 10 per cent of the moviegoing universe, down from 14 per cent a year earlier.
Dispelling suggestions that cinema is ailing, Fox executive Andrew Cripps has delivered an upbeat assessment of the global film industry, pointing to a healthy upswing after a big slump in the US summer.
Australian distributors will soon be offered new technology designed to more accurately predict the box office results for any film and to help them choose the most appropriate release dates.
Kriv Stenders’ drama 'Australia Day' will open in 11 cinemas around Australia on September 21 – seven days before it’s available to rent online – as the first title to test the premium VOD window in Oz.
Some distributors, exhibitors and producers have welcomed a new distribution model which will see local and international films available to rent online immediately following a one-week theatrical release.
Due mostly to a quirk in release patterns, Australian films have barely registered at the nation’s cinemas in the past few months.