When two Australian films open on the same weekend after getting mostly positive reviews at MIFF and generate copious publicity for the stars and filmmakers, the industry might have expected both to post solid opening figures.
Australian cinemagoers have switched off Australian films and new approaches are needed to win them back, according to some producers, directors, actors and other industry players.
Matt Saville's Felony is the latest Australian film to test the rapidly evolving US distribution model of theatrical and VoD release.
On paper the shooting schedule sounded logistically daunting: 20 days for a feature film starring Anthony LaPaglia, Justine Clarke, Julia Blake and John Clarke.