Hoyts' aggressive innovation strategy and IMAX partnership is set to deliver the world's most immersive movie experience to multiplexes in Australia.
Director James Cameron unveiled 15 minutes of his revolutionary 3D movie last week. Rodney Appleyard hands down his verdict
Just weeks after IMAX Sydney in Darling Harbour opened its doors, EVT and IMAX have announced they will integrate another IMAX screen into an Event Cinemas location in Sydney.
IMAX has more than doubled its previous global box office record amid rumours that a major distributor is considering buying the exhibition technology company
Over 7000 tickets across 24 sessions have already been sold
The world's largest cinema screen at IMAX Darling Harbour has been taken down today in preparation for a brand new state-of-the-art 3D screen
IMAX licenses exclusive rights to Kodak's next-generation laser projection technology.
IMAX has reaffirmed its plans to have close to 40 screens in Australia within the next five years, starting with the major cities.