Film industry publicist Harriet Dixon-Smith has set out six ways in which PR can be used more effectively to boost cinema audiences for Australian films.
To have any chance of international sales, Australian films need to be original, bold, tell universal stories and be extremely well executed.
Go big or go small- just avoid the middle ground in Australian film budgets.
Australian cinemagoers have switched off Australian films and new approaches are needed to win them back, according to some producers, directors, actors and other industry players.