With 'Mission: Impossible Dead Reckoning - Part One' opening to a franchise best in Australia, and 'Barbie' and 'Oppenheimer' pre-sales reportedly going gangbusters, the mood among most exhibitors is buoyant.
While the weekend was all about the launch 'Mission: Impossible -Dead Reckoning Part One' for most cinemas, Paramount is not publicly releasing figures for the film until after its "official" premiere date on Thursday. Yet most exhibitors report a strong response.