In a crowded theatrical landscape, how do local films with smaller budgets find a path to audience when competing against studio tentpoles and blockbusters?
"If there's some ideas at the start and the photographers know what to capture, it's always a much stronger result than chancing something coming out of the unit stills.","
Global creative agency Intermission Film, which specialises in AV and key art, has officially opened a Melbourne studio.
The second feature from criminal lawyer turned writer-director Chris Nyst opened in 36 cinemas across the country yesterday. Simon de Bruyn looks at the clever marketing campaign that got it there.
Marketing is no longer just about posters - IF looks at how local distributors are using QR codes to reach audiences
What do Transmission Films, Glendyn Ivin and AFTRS have in common? They all run blogs about their projects. Simon de Bruyn reports on a growing phenomenon.
Ahead of its Melbourne premiere on April 5, Prey producer Bobby Galinsky took to the streets
Prey cast member Ben Kermode joined producer Bobby Galinsky, on Chapel St in Melbourne