Netflix seems unstoppable in Australia, with more than 2.7 million homes subscribed to the service at the end of March – a penetration rate of 29 per cent, according to a new survey.
Australians spent $2.5 billion online on tickets to shows, films and events last year, and 40 percent was spent by women aged 35 plus, Roy Morgan Research shows.
More than one in seven Australians watch no commercial TV on a weekday — twice the number as in 2008.
Subscribers to Netflix and other streaming services are watching on average eight hours of SVOD content per week.