For Australia's commercial free-to-air networks, arguably the biggest threat to losing eyeballs is not each other but the seemingly inexorable rise of streaming services led by Netflix, Stan, Disney+ and Amazon.
After a two-year hiatus, the TV WEEK Logie Awards returned Sunday evening, with Hamish Blake taking out the night's major prize, the Gold Logie, for his work hosting 'Lego Masters Australia'.
The streaming giants would be forced to spend on Australian content, the commercial broadcasters offered a new licence system, and the role of the ABC and SBS in producing local programming formalised, if policies outlined in a new green paper from the Federal Government are adopted.
The Federal Government has committed to a staged process of media regulation reform, ultimately culminating in what it hopes will be "platform-neutral regulatory framework covering both online and offline delivery of media content."
The Seven, Nine and 10 networks insist they are not stockpiling Australian dramas and other local programming despite the suspension of the local content quotas for the rest of this year.
Seven dominates across primetime. Home and Away hits 1.879 million across metropolitan and regional markets (1.221 million across the five major metropolitan markets).
Seven Media Group is set to be acquired by West Australian Newspapers
From next year, John Holmes will be replaced as Head of Drama by Southern Star's Julie McGuaran