Hoyts Group CEO Damian Keogh is confident the business will rebound strongly once there is a steady flow of new releases.
In the normal, pre-COVID-19 era, Christopher Nolan's international espionage thriller 'Tenet' would have been released on 350-plus screens, potentially grossing as much or more than his last two films, 'Dunkirk' and 'Interstellar'.
Exhibitors are anticipating a blockbuster opening this Thursday, even with caps on seating capacity, for Christopher Nolan’s 'Tenet' after a sizable turnout for paid previews last weekend.
The prolonged Australian box office drought has broken thanks to Christopher Nolan's 'Tenet', which proves audiences are willing and able to return to cinemas.
Warner Bros' 'Tenet' reigned in its second weekend while Disney's 'The New Mutants' opened meekly as the long, slow road to recovery for Australian cinemas continues.
Five new mainstream titles entered the market last weekend - but none could beat the third frame of Warner Bros' Tenet, which is benefiting from repeat business.
Exhibitors despaired as none of the new releases last weekend could catch the fourth frame of Warner Bros' 'Tenet' and no title cracked $1 million.
"You know business is in bad shape when the documentary 'David Attenborough: A Life on our Planet' and a 'Star Wars' re-release are your top two films by a wide margin."