Tracey Vieira becomes a Hoodlum

Newly appointed Screen Producers Australia president Tracey Vieira.

Tracey Vieira.

Hoodlum Entertainment has appointed Tracey Vieira as chief content officer, aiming to build on the foundations of shows such as Harrow, Five Bedrooms and Tidelands and its first-look deal with Disney’s ABC Studios International.

The former CEO of Screen Queensland will join the company on September 30, working with co-founders Tracey Robertson and Nathan Mayfield, chair Deanne Weir and the rest of the Hoodlum team.

The Hoodlum execs reached out to Vieira when she announced she was leaving the agency after five and a half years as CEO.

Weir tells IF: “We want to build on the foundations of our global business and look at opportunities to make shows in other parts of the world. Tracey is the perfect partner.”

From her office on the Disney lot in LA, CEO Tracey Robertson said ‘We couldn’t be more delighted to welcome Tracey, or TV as we will call her. We have worked with Tracey across the years at both Ausfilm and Screen Queensland and we have watched as she has helped create global opportunities for Australian creatives.

“Our mission is to make locally relevant, internationally appealing stories all over the world, and to bring more international production to Australia. We know that Tracey will help us achieve that.”

Australian-based chief creative officer Mayfield said: “We want to work with the best creatives we can, whether they are writers, directors, heads of department or crews. To leverage the best creatives, we need the best business and relationship talent there is, and that pretty much sums up Tracey Vieira.”

Vieira said: “Having the opportunity to work in partnership with Deanne Weir, Tracey Robertson and Nathan Mayfield is a dream come true. The role brings together my 17 years of experience and relationships across North America and Australia in a team driven by a clear vision to make bold and distinctive content for Australia and the world.”

Hoodlum is in advanced development on multiple projects including Shakespeare Now, a female-driven anthology series that re-interprets Shakespeare’s plays through a modern lens, in conjunction with Margot Robbie’s Lucky Chap Entertainment, the ABC and ABC Studios International.

Vieira was appointed CEO in February 2014 after serving as Ausfilm’s LA-based executive vice president international. Before that she was the executive manager of locations for the Pacific Film and Television Commission.

Screen Queensland executive vice president – content Jo Dillon is the acting CEO.