press release SPAA
For the first time SXSW 2013 is utilizing 3 separate weeks of film, interactive and music conferences for the purpose of encouraging cross-media convergence between Australian Interactive, film and music delegates.
“Australia is a large country and full of people with amazing and progressive ideas. SXSW creates an event each year that attracts a lot of these minds into one city. Our hope is that Wide Open Road will bring creatives from all across Australia together in one room and that it becomes an incubator for new fresh and progressive collaborations across all 3 mediums.” Millie Millgate, Sounds Australia.
The Screen Producers Association of Australia and Sounds Australia are partnering with festival producers BDO Presents and C3 Presents to present the inaugural Wide Open Road and the Big Day Out Evolution Grant.
Executive director, Matthew Deaner of SPAA says, “SPAA is delighted to be partnering with Sounds Australia and the Big Day Out on this event at SXSW. This initiative encourages creative collaboration between Australian independent producers and content creators of film, interactive media and music and it provides an opportunity for these creative industries to work together on a project that engages and excites audiences in a way they have never experienced before.”
Drawing inspiration from the Tupac hologram, Coldplay LED wrist bands and Roger Waters ‘The Wall’, the $20 000 Big Day Out Evolution Grant will be awarded to collective groups who create shows that “help break down the fourth wall between artists and audience”. Shows that combine interactive film, video, holograph and light are designed to create a fully immersive experience for the audience rather than a one-directional relationship from the stage.
“We are at an important live production crossroads. Advances in multimedia production are enabling live performances to bring all of the power of film making to the stage, from projection, to lighting to even 3D. Advances in audience engagement, encompassing feedback, physical tracking, mobile technology, and social media have the potential to bring the audience into an artists stage show in ways that we can only imagine.” Adam Zammit, CEO, Big Day Out
For more info contact media@bigdayout.com