Movie Network Channels has claimed a fantastic total of 9 awards from the 2007 PROMAX/BDA ANZ Awards held in Sydney last night at the NSW Art Gallery, including the most Gold won this year by any Australian network. The prestigious awards show is part of the PROMAX two-day annual conference, and is the premier event for promotion and marketing professionals working in electronic and broadcast media.
The awards won by Movie Network Channels and creative partners were:
* Best Programme Title Sequance Design
Movies That Matter Opener
Gold
* Best Design in Promotion Proudly Presented by Autodesk
Movies That Matter – November
Gold
* Best On-Air Ident Design (In-House)
Movies That Matter – November
Gold
* Best Copy/Script Writing
MNC Control Room
Gold
* Best Use of Typography
Movies That Matter – November
Gold
* Best Entertainment Promo
Project Greenlight Launch
Silver
* Boig Bnag and Fuzz Sound Design Award
MNC Control Room
Silver
* Best Use of Typography
Movies That Matter Opener
Silver
* Movie Network Channels MOst Inventive Use of Technology
redspace- Over the Hedge
Silver
Commenting on the accolades, Peter Jenetsky, General Manager, Marketing & Content Strategy forMovie Network Channels said:
‘To achieve such a great result at Promax/BDA ANZ caps off what has been a highly successful year across our group of channels. Movie Extra’s very stylish “Movies That Matter” campaign has been a stunning success here and internationally at Promax. This weekend’s 5 wins for the campaign are added to the 3 collected in June at the PROMAX/BDA World Gold Awards in New York.’
‘MNC’s 4 additional wins include one for another Movie Extra campaign: the launching of Project Greenlight.
‘The multiple wins for Extra are particularly gratifying. Eighteen months ago we relaunched this channel on bold and distinctively different programming, marketing and branding strategies. It has now evolved into a destination channel for event television, and boasts a slate of outstanding original drama programs; the best of independent and arthouse films; feature documentaries and movie favourites. Extra has truly emerged as a very ‘different’ style of channel – and one that others are sure to try and replicate.’
Scoring further wins for MNC was Movie ONE’s world-first interactive feature ‘redspace™’ and a highly successful retail sales advertising campaign for the MNC package.
‘Congratulations to our Creative, Production and Marketing teams at MNC who constantly strive for and deliver exceptional work, day in and day out for our channels. Working hand in glove with our teams on these projects, are another group of immensely talented people, from Tactic Creative Services, Plasma, Cornerpost and Foxtel Active,’ said Jenetsky.
[release from the Movie Network Channels]
