Brisbane trio wins BAFTA

Australian digital entertainment company Hoodlum has won the Interactivity category at the 2008 British Academy of Film and Television Arts awards.

 

Hoodlum was founded in 1999 by Tracey Robertson and Nathan Mayfield and is based in Brisbane, Australia.

 

Hoodlum collected the prestigious award at the April 20 gala ceremony at the London Palladium for their innovative work on the project Spooks Interactive.

Spooks Interactive was a 10-week online project co-produced for the BBC by UK super-indie Kudos Film and Television and Hoodlum, which built on characters from the BBC spy drama Spooks.

 

Written and shot in Australia and the UK, Spooks Interactive enlisted the audience to be active in the storytelling and users felt as though they were actively participating in the on-air story.

 

A combination of parallel storytelling and complex-but-not-complicated gameplay ensured that the audience could be involved at various levels from the casual user through to the hard-core fan.

 

Hoodlum has been leading the way in multiplatform entertainment since they launched Fat Cow Motel in 2003 for Austar and broadcast on the ABC. Their success continued with the online drama series PS Trixi for Yahoo!7 and The Emmerdale Online Channel for ITV.

 

Most recently Hoodlum was behind the online sensation FIND815.com, a global online prequel to the new season of Lost for the ABC – US. Hoodlum worked closely with the creators and producers of Lost to create an online drama as a precursor to the popular series. FIND815.com was also written and produced from their Brisbane studio.