IABM, the international trade association for suppliers of broadcast and media technology, has entered into a strategic partnership with Singapore Exhibition Services, the organiser of the BroadcastAsia industry event – the premier broadcast and media technology show in the ASEAN region.
SES will tap IABM’s knowledge of the association’s members who operate in the region, while IABM will extend live coverage of BroadcastAsia via IABM TV.
This year’s BroadcastAsia show takes place in Singapore from May 31 to June 3 at Singapore's Marina Bay Sands.
“IABM is the leading trade association representing over 80 per cent of the supplier value chain in the global broadcast and media technology industry", CO of Singapore Exhibition Services Lindy Wee said.
"This partnership demonstrates a shared vision that will help BroadcastAsia maintain its position as the APAC platform of choice, to deliver a better showcase with more business opportunities and best-of-breed innovations for all our show attendees.”
IABM CEO Peter White called the partnership "truly strategic, aimed at helping Singapore Exhibition Services develop what is currently the region’s leading show into an even more compelling event – for our exhibiting members and the visitors upon which its ongoing success depends."