PRESS RELEASE
Sydney, Australia – Adimex has announced the company’s appointment as the exclusive distributor for Australia and New Zealand for Airpul. Airpul provides wireless audio and video transmission solutions for the broadcast industry including high quality and superior performance transmitter and receiver products that allow HD cameras to transmit signals wirelessly over long distances.
Despite being a newer player in the broadcast technology market, Airpul has rapidly garnered support with customers and grown an international distribution channel based on the company’s products’ performance and lower cost when compared to competitive offerings. When Airpul approached Adimex regarding representing their products in Australia and New Zealand, Frank Nicolaci, Adimex Sales Manager, jumped at the
chance to bring Airpul into the Adimex product distribution fold.
“There are innumerable situations where camera operators need to transmit without the encumbrance of cables,” explained Frank Nicolaci. “Airpul’s solution elegantly achieves this with excellent quality and virtually no delay … and at a price point that is hard to beat.”
Airpul has carefully evaluated distribution partners to ensure their products are well represented. There are agreements in place with leading distributors in China, Taiwan, US, the Arab Emirates, Brazil, the UK, Singapore, Hong Kong and now Australia and New Zealand.
“It is critical when introducing new products to a market that the local distributor combines market knowledge with technical expertise and a developed specialist channel,” explained Brad Mao, Sales Manager at Airpul. “With Adimex, we’re certain we have found that ideal combination.”
Adimex will sell Airpul’s products through its specialist channel of authorized resellers in Australia and New Zealand. These resellers represent the regions key suppliers forcameras, lighting, transmission and other production equipment to broadcasters,camera operators, outside broadcast operators, live event and staging companies and related organisations.
“We introduced Airpul to one of our key resellers early in the evaluation cycle,” explained Frank. “They put the Airpul through its paces and were impressed with the transmission distance, reliability, near zero-latency and the price. Their vote of confidence was instrumental in Adimex moving forward with the distribution as we then knew our channel would be confident recommending Airpul to their customers.”
Frank will work closely with leading broadcast and professional AV and ICT resellers and integrators to develop opportunities for Airpul in Australia and New Zealand.