Press Release for Tsuki
The Australian Subscription Television and Radio Association (ASTRA) Industry Excellence Awards finalists were announced today. The awards recognise excellence in the promotion of subscription television and the winners will be announced as part of the ASTRA Conference on Tuesday 29th March at the Sydney Exhibition & Convention Centre.
The ASTRA Industry Excellence Awards recognise individuals, channels and agencies creating ground breaking and innovative campaigns for the Australian subscription television industry. There are 11 ASTRA Industry Excellence Award categories, divided into three areas: Platform Marketing, Program and Channel Promotion and Technology. This year the awards include a new category, Best Marketing Campaign under $50,000, which recognises creative and innovative work executed within limited budgets.
The awards in each category are judged by a panel of senior subscription television executives and marketing specialists. The judges review each entry and assess its merits based on the strength of the campaign strategy, implementation, results and creativity.
CEO of ASTRA, Petra Buchanan said, “The finalists this year once again exemplify the exceptional talent within the subscription television industry. The calibre of digital and multi-platform campaigns represents the diverse audience and reach of subscription television in metro and regional markets.”
This year the following 39 finalists were shortlisted for the ASTRA Industry Excellence Awards.
The Finalists are:
PLATFORM MARKETING
MOST OUTSTANDING MARKETING CAMPAIGN – SUBSCRIPTION SALES
Awarded to the most outstanding Australian consumer marketing campaign used to drive subscription sales.
· EOFYS 11, FOXTEL
· iQ Consideration Campaign, FOXTEL
· Try a New Life, AUSTAR
· $1 a day, AUSTAR
MOST OUTSTANDING MARKETING CAMPAIGN – SUBSCRIBER RETENTION
Awarded to the most outstanding Australian consumer marketing campaign used to encourage customer retention and loyalty.
· AUSTAR for Business HD Sports Campaign, AUSTAR
· Christmas in HD, AUSTAR
· AUSTAR Rewards Trial, AUSTAR
MOST OUTSTANDING USE OF SUBSCRIPTION TELEVISION MEDIUM FOR A CONSUMER ADVERTISING CAMPAIGN
Awarded to an organisation for the most outstanding use of the Australian subscription television medium in a consumer advertising campaign.
· Aussie – Selling Houses Australia, The LifeStyle Channel
· Jack Daniel's JD Set, Multi Channel Network & UM (Channel [V])
· Nivea Visage and Australia's Next Top Model Series 6, Multi Channel Network & OMD Fuse (FOX8)
PROGRAM AND CHANNEL PROMOTION
BEST ON-AIR PROGRAM PROMOTION
Awarded to the most creative and effective on-air program promotion for a single subscription television program, series or event.
· Grand Designs: Imagine Building a Home Here, The LifeStyle Channel
· Australia's Next Top Model – Series 6 Launch, FOX8
· Tough Nuts – Coming Soon, The Crime and Investigation Network
· Spirited Launch Campaign, W Channel
BEST OFF-AIR PROGRAM PROMOTION
Awarded to the most creative and effective off-air program promotion for a single subscription television program, series or event.
· ZingZillas Series Launch, CBeebies
· Ben 10: Ultimate Alien, Cartoon Network
· Grand Designs Australia, The LifeStyle Channel
· Matthew Hayden's Home Ground, The LifeStyle Channel
· [V] Guerilla Gigs, Channel [V]
MOST OUTSTANDING CHANNEL IMAGE SPOT
Awarded to an organisation for the most creative and effective channel image spot designed to define, launch, build awareness, or change perception of the channel brand.
· Sci Fi Plus 2, Sci Fi
· Vancouver Winter Olympic Games, FOXTEL
· Get into UKTV, UKTV
· Honk if You're Human, BBC Knowledge
· Channel [V] – For The Love of Music, Channel [V]
BEST SOCIAL/DIGITAL MEDIA PROMOTION
Awarded to the most outstanding integrated consumer marketing campaign to promote an Australian subscription television channel identity, program or a platform.
· Delhi Commonwealth Games Campaign, FOXTEL
· Grand Designs Australia, The LifeStyle Channel
· [V] Guerilla Gigs, Channel [V]
· [V] Oz Artist 2010, Channel [V]
BEST PR/COMMUNICATIONS CAMPAIGN
Awarded to the most creative and effective stand-alone PR or Communications campaign to promote an Australian subscription television channel, platform, program and/or drive subscription sales/subscriber retention.
· Bear Grylls, Discovery Channel
· Ben 10 Ultimate Alien 10.10.10, Cartoon Network
· Grand Designs Australia, The LifeStyle Channel
· Great Migrations Launch, National Geographic Channel
BEST MARKETING CAMPAIGN UNDER $50,000
Awarded to the most creative and effective consumer marketing campaign to promote a channel identity or program with a total marketing budget of $50,000 or less.
· Ultimate Alien Hunt, Cartoon Network
· The Big Report, The Weather Channel
TECHNOLOGY
MOST OUTSTANDING USE OF TECHNOLOGY
Awarded for the most creative and effective use of technology for consumer use.
· Vancouver Winter Olympic Games, FOXTEL
· weatherchannel.com.au Relaunch, The Weather Channel
· Australian TV's First Ever 3D Sports Broadcast, FOX SPORTS
MOST OUTSTANDING USE OF INTERACTIVE TELEVISION
Awarded for the most creative and effective use of interactive television for consumer use.
· Australia's Next Top Model – Chat On, FOX8
· Vancouver Winter Olympic Games, FOXTEL
A selection of thought and industry leaders from the United States, United Kingdom and Australia will gather at the ASTRA 2011 Conference on 29th March at the Sydney Convention & Exhibition Centre for a timely look at the media landscape and what lies ahead. For more information, or to register go to www.astra.org.au/conference2011 or contact: astra2011@wsm.com.au.