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Australians not interested in internet TV – yet: ACMA survey

The majority of Australians have little interest in accessing the internet through their television sets despite the introduction of several new ‘smart TV’ models by major manufacturers.

The new research, released by the Australian Communication and Media Authority, found 61 per cent (or approximately 11.5 million) of the population were “not interested” in accessing the internet or related services through their home TVs.

However, the technology is still in its infancy and a sizeable minority – 18 per cent or 3.4 million people – are interested, according to the report.

“As with any emerging technology or service, usage is expected to increase as the cost of the internet-enabled TVs declines and the provision of service offerings and consumer awareness increases,” the ACMA report said.

Several TV manufacturers, such as Sony, Samsung, LG and Panasonic, now offer smart TV models, which include features such as 3D, web browsing, social networking and applications.

The report also found that one-quarter of the population would like to link their computer to their TV to play music, photos or videos while 11 per cent had already done so. An estimated 14 per cent (or 2.5 million people) of the population would like to use their TVs to make video calls.

  1. Hmmm…I’d take this report with a grain of salt.

    The rest of the world is embracing Internet TV, just look at the new 100+ channels launched by Google and the new Sony google smart TV’s.

    I think this report is akin to a king Canute moment and we know what happened there!.

  2. Of course no Australian is interested in Internet TV. Internet downloads are (largely) capped and we pay for a limited amount (at least with the tried- and-true providers like Telstra [fastest provider but most expensive and has the worst customer service experience of ANY retailer in Australia] and Optus [best all round for everything!]) or suffer the risk of 50% chance of getting great internet and 50% chance of having bloody awful connections/experience through the unlimited providers (like TPG and Dodo).

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