MEDIA RELEASE
Thursday, 29th May 2014
The cinema experience will be transformed for guests of the newly upgraded Village Cinemas Crown, with two new Vmax theatres featuring the revolutionary Dolby Atmos cinema sound platform.
Equipped with 60 surround sound speakers at each of the two Vmax auditoriums, Dolby Atmos unleashes the potential of sound in storytelling.
It gives filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre to create a lifelike, virtual reality of sound and the most engaging cinema experience ever.
Dolby Atmos has quickly become the preferred choice for next-generation cinema sound among major studios, award-winning filmmakers, and exhibitors around the world.
This latest cinema technology forms part of Village Cinemas Crown’s multi-million dollar upgrade, which is now open to the public.
Visitors to the two new Vmax theatres will also enjoy the comfort of brand new furnishings, bigger seats and the highest quality screens.
From the moment moviegoers step into the foyer of Melbourne's Village Cinemas Crown, they will be met with a newly refurbished foyer, including Candy Bar and Ticket Boxes, and full digital rollout of 72 new plasma screens. The luxury continues in the refurbished Village Cinemas Crown Gold Class lounge.
Village Cinemas Australia CEO Kirk Edwards said the upgrade would ensure Village Cinemas Crown remained the premier cinema complex for moviegoers in Melbourne’s CBD.
“We are proud to be able to offer our customers the latest in digital technology with Dolby Atmos to ensure the quality of their movie-going experience is unsurpassed,” Mr Edwards said.
Dolby Laboratories Asia Pacific Vice President Mahesh Sundaram said: “Dolby looks forward to working with Village Cinemas to bring the ultimate cinematic experience to moviegoers in Australia.”
“With Dolby Atmos, you feel as if you are in the movie, not merely watching it. We are confident that moviegoers will go back again and again to Village Cinemas once they enjoy their first Dolby Atmos film.”