The Aunty Donna boys.
Viacom International Media Networks (VIMN) will expand its portfolio of linear television channels in Australia with the April 1 launch of Comedy Central on Fetch TV.
“Every home deserves a channel dedicated to making you laugh, and we’re excited to be partnering with Fetch TV to introduce Comedy Central into the Australian subscription television landscape”, Vice President and head of Comedy Central and MTV in Australia and New Zealand Simon Bates said.
CEO of Fetch TV Scott Lorson said, “Beginning April 1, Australian audiences will be able to enjoy the world’s number 1 comedy brand – Comedy Central – ad free and for no additional cost, exclusively in the Fetch TV Entertainment Pack. This is another exciting first for Fetch TV and a further extension of our relationship with our foundation channel partner, Viacom International Media Networks.”
Local short-form, interstitial programming and branded content will give the channel a distinctly Australian look and feel with Comedy Central’s first local commission to feature the Australian sketch group Aunty Donna.
Fetch TV has over 300,000 subscribers – up 100 percent from twelve months ago and growing – and continues to build with the addition of new linear channels and the integration of new on-demand offerings.
With the April 1 launch of Comedy Central, VIMN will have six linear channels available in the Fetch TV Entertainment channel pack.
Comedy Central’s Australian website launched in January and the first-ever Comedy Central-branded live events are being staged this month featuring the stars and co-creators of Workaholics in two sold-out shows at Sydney’s Spectrum Now festival.