Digging into data to understand cinemagoing in a post-pandemic landscape

As the old adage goes, knowledge is power. In the post-pandemic landscape, data has never been more vital for both distributors and exhibitors to understand audience behaviour, informing how to best position films to the market and both maximise box office and the bottom line. IF talks to representatives from across Google and Vista Group, each speaking at this week’s AIMC.

Vista Group

Matthew Liebmann, chief product, innovatio...