SYDNEY, 22 May 2013 – ARRI’s Master Macro 100 lens has progressed further on its journey as the macro lens of choice for many of Australia and New Zealand’s top DOPs and camera operators wanting the ultimate in image quality for table top cinematography, TVCs, product shots and close-up inserts on feature films.
One of the companies to have purchased the Master Macro 100 lens of late is Eight Days a Week Productions run by owner operator Borće Damćevski who, in his role as a respected DOP, is particularly well known for his extensive work shooting a whole host of TVCs for high profile brands including L’Oreal and Nestle.
Damćevski said, “I’ve been an ARRI Australia customer for many years and have had great success with their excellent team and never-failing ALEXA camera. A while ago I decided to purchase the Master Macro 100 to compliment my range of equipment and I simply haven’t looked back. In effect the Master Macro is two lenses in one for me as I use it as a normal 100mm lens and as a macro. Also the Master Macro 100 is very versatile as it can be used on a wide variety of film and digital cameras and thus it always helps me achieve beautiful images.”
With a 1:1 magnification ratio, a maximum aperture of T2.0 and an optical design developed specifically for macro work, the Master Macro has been engineered to deliver sharp, contrasty images with vibrant colours for extreme close-ups of the highest visual quality.
Damćevski who actually purchased the very first Master Macro lens in Australia also added, “I love using the Master Macro lens to shoot TVCs because it was specifically created for cine applications. It has a wide T-stop range (T2.0 (infinity)/T4.3 (close focus) to T32) and helps dramatically reduce flare giving brilliant, vibrant colours, low geometric distortion and minimised chromatic aberration. I also have a set of Master Primes which the Master Macro is super colour matched to – another big plus for this amazing lens.”
ARRI Australia MD Stefan Sedlmeier said, “We are delighted with the success of the Master Macro lens. Eight Days a Week Productions are a great example of how this lens can be used to achieve the highest quality images. Our goal at ARRI Australia is to continue to service and support all of our customers in every way we can and this includes in-house lens testing at our Lane Cove HQ, something all of our Master Macro 100 customers have enjoyed.”
For more information on Borće Damćevski and Eight Days a Week Productions contact Top Techs Management on +61 2 9958 1611.
For more press information contact Salvatore Di Muccio on +61 412 64 99 64 or at salvatore@wellabove.com