By Staff Reporter
The European Commission wants to level the playing field for digital outlets by encouraging the same day release of films across platforms.
The EU executive announced on Tuesday the digital era means having a rethink about how films are distributed to audiences, and it was launching a AUD$2.51 million pilot project to support the release of 20 art-house films outside cinemas.
The films span 10 different European countries, and the Commission will evaluate the benefit of their simultaneous release in cinemas, on television, through video-on-demand and the internet.
The Commission said independent film producers might be able to earn more on their films if they were able to release it through multiple platforms at the same. The films have not yet been selected yet and the costs of the two-year project will include promotion.