Press Release from Brand Honee
Media giant Foxtel gives creatives a shot at $5,000 cash and exposure through Australia’s first video crowdsourcing platform for ad content, Brand Honee.
Film creatives have until midnight, 2 June, 2013 to submit their video entries. Foxtel will award a $5,000 cash prize for the content that best raises awareness for their Green I.T. initiative.
According to Robyn Elliott, CIO of Foxtel, “At Foxtel, we are conscious of the impact of IT on the environment and want to help promote sustainable actions to reduce waste and become more energy-efficient.
“Brand Honee gives us a new way to raise awareness while also raising the profiles of highly-talented Australian creatives.”
The winning entry will be used to promote International Green IT Awareness Week (1-7 June, 2013). Foxtel is the most recent Australian brand teaming up with Brand Honee to award a total of $100,000 in cash prizes to aspiring creatives.
According to Laurence Wolf, CEO and Founder of Brand Honee, “We’ve already awarded $40,000 to local filmmakers with these contests. We’re putting creatives in front of name brands that they previously had no access to.
“It gives them a shot at the spotlight while creating meaningful, innovative content.”
“Brand Honee combines social networking with user-generated advertising to give brands meaningful content they can leverage online,” said Mr Wolf.
Professional and aspiring filmmakers go to their site to create original video content for leading brands like Foxtel. Brands wanting to create meaningful and engaging content simply create a brief, offer a cash prize and then sit back and watch the content roll in.
Brand Honee aims to launch 20 competitions with a total prize pool of $100,000 by 31 July, 2013. For information about how to enter or sponsor a contest, go to www.brandhon.ee or contact info@brandhon.ee.