PRESS RELEASE
SYDNEY, 6 September 2013: In its largest ever lens purchase and as a major part of its ongoing commitment to the Australian market, leading broadcast services specialist Gearhouse Broadcast today announced a multi-million dollar investment in high-end Canon field and ENG/EFP lenses to bolster and enhance its Australian HD OB supertrucks fleet.
Gearhouse Broadcast CEO John Newton said, “This deal firmly reinforces the message we communicated, when we announced our new HD5, HD6, HD7 and HD8 30-camera OB supertrucks, that we are fully committed to bringing the Australian market the very best in broadcast services for the long term. Our core philosophy has always been to deliver the latest and highest quality technology, workflows and services to our customers. This multi-million dollar investment in Canon lenses is another good example of that philosophy in action.”
The new Canon lenses will form an integral part of Gearhouse’s technology offering at many of the high profile events it provides broadcast services for including the ATP Tennis Masters 1000 and 500 tournaments, V8 Supercars, AFL, Super 15s Rugby and A-League Football amongst many others.
The company has purchased multiple XJ100, XJ95, XJ80, XJ76 and XJ27 box lenses and HJ40, HJ22 and HJ14 ENG/EFP barrel lenses from Canon Australia Professional Imaging Group. As Gearhouse has clients and offices across the globe some of the lenses will also be utilised at overseas events in markets including the UK, USA, Qatar and India when required.
Canon Australia Sales Manager Broadcast – Canon Professional Imaging John McInerney said, "We have been working closely with the team at Gearhouse Broadcast to see how we could best meet their lens requirements for the fit of the new HD OB supertrucks. We believe Gearhouse has purchased the very best lenses available in terms of being able to offer their clients the exacting visual standards required of image capture systems in today's HD outside broadcast environment.”
John Newton concluded, “As a company Gearhouse is always listening to and fulfilling the requirements of our clients as best we can. Our belief is that top quality and first-class presentation are paramount and that our clients keep coming back because they know they can always expect both from us.”
Gearhouse Broadcast Australia’s HD5 and HD6 trucks are fully operational and working now at major OB events across Australia. HD7 and HD8 will be in service later this year.