PRESS RELEASE
KOJO is challenging – and redefining – the way automotive content is produced.
Continuing the company’s focus of telling stories like no other, the integrated storytelling business has broken new ground in the visual effects realm to produce computer-generated automotive content for Mazda Australia’s Mazda 2 (http://kojo.com.au/kojo/case-
“Taking a proactive approach, KOJO found a new way to produce high-quality car sequences quickly and cost-effectively for Melbourne agency CHE Proximity and their client Mazda,” KOJO’s CEO Mr Dale Roberts, said.
“KOJO successfully created photo-realistic automotive CGI, added simulated driving, and seamlessly composited it into live action backgrounds.
“CHE Proximity provided us with a high-resolution CAD model of the Mazda 2, which was then put through KOJO’s Visual FX pipeline.
“Our 3D cameras tracked the original live action footage, and computer-generated cars were added, animated, lit and rendered to fit into the environment.
“These assets are also completed at print-resolution, allowing for images to be used in press and photography projects.”
KOJO has more than 20 years experience in high-end VFX and auto-industry production.
Mr Roberts said automotive commercials traditionally required large film crews and incurred high travel costs.
“They are often faced with expensive re-shoots or fix ups as soon as a different car, model type or colour is needed,” he said.
“There is also no way of changing the choreography of the cars or the art direction of how they look after the shoot.
“Showcasing CHE Proximity’s client, KOJO has created a new way for creative agencies and their clients to use any vehicles in any setting, and at any time of year, with full creative and technical control.
“The end result is stunningly high-quality but also cost effective and fully changeable.”