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LFF Collaborates with Social Media Wave – Live Love Beirut

Press Release

The Lebanese Film Festival (LFF) Association has collaborated with social media based organisation, Live Love Beirut in launching a
competition for the 2013 event.

The competition calls on photographers to upload their images of Lebanon’s beauty on Instagram, Twitter and Facebook, using the #LebanonForSydney hash tag.Both the LFF Association and Live Love Beirut will then select up to five #LebanonForSydney images to be printed and exhibited throughout event, titled Bank of Sydney Lebanese Film Festival, in late August.

Sharing the same objectives, both organisations arenot-for-profit and aim to promote love and positivism towards Lebanon throughart mediums; film and photography.

With over 13 000 followers, and 500 million likes received since its launch in 2012, Live Love Beirut is a love campaign for Lebanon through the use of photography. User-created images are uploaded on various social media platforms using the #livelovebeirut label.

Director of the LFF Association, Mr Camille Lattouf, says “Live Love Beirut is a natural partner for the Festival. We both seek to give insight into the many beauties of Lebanon, which goes against mainstream perceptions of the ugliness of war and
violence.”

Live Love Beirut founding member, Youmna Chamcham says, “We’re thrilled to extend the reach of Live Love Beirut to Sydney through the Lebanese Film Festival.

The voices of the thousands of pictures that are getting uploaded will now travel across continents, and Lebanon will be promoted forits very best parts. It’ll motivate both people in Lebanon and those abroad.”

The LFF Association aims to showcase Lebanese arts and culture through cinema, and change the perceptions of Lebanon by showcasinga window into Lebanon’s many unique stories.

The Bank of Sydney Lebanese Film Festival is expected to run over a duration of three weeks across venues in Sydney. For more information on the Bank of Sydney LebaneseFilm Festival go to: www.lebanesefilmfestival.com.au.