Margaret Pomeranz has become an ambassador for the National Film and sound Archive of Australia in a bid preserve the country's audiovisual heritage.
As the first face of the organisation's Ambassador program, Pomeranz will raise awareness of the importance and challenges of preserving Australia’s audiovisual heritage.
Pomeranz said she was passionate about screen heritage and was aware of its fragility.
"In my role as NFSA Ambassador I want to focus attention on how crucial it is to preserve that heritage so it can be shared and enjoyed not only by this generation but by many future ones," she said.
"It is such an important part of Australia, and I urge people to join me in supporting the NFSA."
As NFSA Ambassador, Ms Pomeranz will help promote the NFSA and its activities, and support the organisation's fundraising and sponsorship campaigns.
NFSA CEO Michael Loebenstein said: "We are extremely honoured that Margaret has agreed to be our first NFSA Ambassador," he said.
"All of Australia recognises her immense knowledge and love of Australian film, and we feel privileged and excited to have the opportunity to be working closely with her."
The NFSA is the nation’s ‘living archive’ – collecting, preserving and sharing a collection of more than 2.1 million items spanning over 100 years of film, television, radio, music and recorded sound.
The NFSA is a source of culture, history, inspiration and creative re-use.
The collection grows every day, and includes all types of priceless films, tapes, discs, photographs, posters, costumes, etc., all of which deteriorate over time and need constant care.
Preserving such a huge volume of content and making it available to as many people as possible is a costly, ongoing job.
Pomeranz urged the public to support the NFSA.
"You can make a difference and help us protect and share this great collection," she said.
"Go to nfsa.gov.au and find out how you can show your support, and help save a piece of Australia’s audiovisual memory."