Nine launches 9Now, its new streaming and VOD platform

The Farmer Wants a Wife.

Nine Entertainment Co's new streaming and video on demand product, 9Now, has gone live.

9Now is the destination for all Nine's live streaming, catch-up and on-demand content. 9Gem, 9Go and 9Life, the other channels on the Nine platform, will also be available to stream in the coming months.

“9Now is a world-class product which we are incredibly proud to have launched", Chief Digital and Marketing Officer for Nine Entertainment Co. Alex Parsons said.

"The team at Nine have worked hard across all divisions, from technical development to programming, to create a content service that can be enjoyed by all Australians anywhere, anytime, across all devices".

“Partnering up with global networks and suppliers to provide world-class technology, together with Nine’s premium content, has ensured that 9Now will deliver our premium content to the fingertips of all Australians in a seamless and simple experience. Users will have access to our content in HD, which is also unprecedented in Australia, and we will be continuing to rapidly innovate the way we distribute our content and connect with our consumers”.

9Now is free, and users will be asked to login once via Facebook or email. The carrot used to entice them is an early release of the first episode of the new The Farmer Wants a Wife, from Sunday at 6.00pm until the launch of the program on Monday, February 1, at 8.35pm.

Andrew Backwell, Nine’s Managing Director, Programming and Production, said: “We’re excited to exclusively launch episode one of The Farmer Wants a Wife on the new 9Now platform on Sunday night, and I’m looking forward to tracking our audience across their different devices and giving them more of what they want in 2016.

“9Now gives us the platform, the distribution and the analytics to reach and understand our audience even more than we do today. It’s been a great collaborative effort across the Nine business to launch 9Now and we all look forward to our audience live streaming and catching up on our great content.”

9Now has launched on web, IOS, Android and HBBTV, with other connected services to follow, including Telstra TV, Apple TV, Chromecast, Sony, Samsung, LG, PlayStation, Xbox and Fetch TV.