Press Release from Rave Cinemas
Rave will deploy a number of Vista’s software modules across their circuit throughout 2012, which will enable them to improve operational efficiency and further enhance the customer experience.
CEO Rolando B. Rodriguez says: “Vista’s innovative approach to our industry will empower us to achieve efficiencies, and deliver a better offering to our customers. We have been impressed by the fantastic reviews given to Vista by our peers in the industry and I look forward to working with them.”
Vista CEO Murray Holdaway notes: “Vista recognises Rave as one of the fastest growing and most innovative cinema circuits in the USA today. Vista shares some of these same characteristics within our industry and so I think it is tremendous and fitting that Rave has chosen Vista for their circuit. I am thrilled to add another great exhibitor to the growing number of Vista customers around the world.”
In addition to Vista’s world leading cinema POS and Cinema Management Software modules, Rave will also install Vista’s Internet Ticketing, Loyalty, Facebook, Smartphone applications, Gift Card management and Home Office modules. This will enable Rave to maximise the customer experience and offer new channels for marketing and ticket sales.
By moving to the Vista platform, Rave will gain the ability to offer online ticketing for all cinema sites on its own website, using the Vista Web Ticketing module. This will give Rave full control over the branding and experience for internet ticket sales. Rave will also deploy its own branded Smartphone and Facebook applications, leveraging Vista’s technology.
With over 60 sites and 1000 screens, Rave Cinemas ranks as the 5th largest cinema exhibitor within the USA. For Vista, this announcement from such a well-known and admired exhibitor, further cements Vista’s place as the leading cinema software provider in the United States and across the world.
Since opening its Los Angeles office in 2009, Visa has gained the business of 5 of the Top 10 exhibitors in North America.
Vista also has offices in London, Auckland and Shanghai. The Vista software is installed in over 20,000 screens across 200 customers in more than 50 countries around the world.