By Brendan Swift
Screen Australia has revealed the reasons behind its recent feature film investment decisions in response to questions raised in Senate Estimate hearings.
The national government agency outlined the specific reasons behind its last 36 feature film investments (see table below), which were underpinned by criteria outlined in its production investment guidelines.
They include: the potential audience reach; the members of the creative team; the creative potential of the film; the commercial potential of the film; and the project's overall viability.
"The criteria are considered holistically by the committee but it should also be noted that the potential audience for the film informs almost all of the criteria," the agency said in response to a question on notice from Liberal Party Senator Simon Birmingham.
"The Production Investment Committee then refers suitable projects to the board for a decision. Other factors, including availability of funds and diversity of slate, contribute to Screen Australia’s funding decisions at any given time."
The Screen Australia board only began approving the issue of letters of interest for feature film investment (following recommendation from Screen Australia management) from March, when revised Production Investment Guidelines were issued. This was common practice at the former Film Finance Corporation under former chief executive Brian Rosen.
Screen Australia recently called on the government to raise its level of direct funding to bolster production of mid-range feature films, as well as documentaries.
Feature dramas approved for Screen Australia investment 2008-9 and 2009-10
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Title
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Reasons in support of the decision to fund
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Animal Kingdom
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Creative team and creative potential.
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Bait
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International pre-sales, creative team and commercial potential.
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Beneath Hill 60
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Commitment of major distributor, creative potential.
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Blame
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Viability and creative potential.
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Burning Man
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Creative team, creative potential and commercial potential.
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Charlie and Boots
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Significant support for wide local distribution, creative team and commercial potential.
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Cup, The
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Commercial potential, creative potential and creative team.
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Few Best Men, A
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Creative team, commercial potential and viability.
Strong pre-sales and marketplace interest.
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Griff The Invisible
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Supported by former IndiVision scheme for original ideas and first features. Creative team and potential.
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Heartbeat Away, A
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Commitment of distributor and creative team.
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Horseman, The
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Creative potential and viability. Received completion funds to allow its international distribution.
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I Love You Too
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Creative team and commercial potential with distributor support.
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Kings of Mykonos, The
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Potential to reach intended audience, viability, commercial potential and creative team.
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Little Deaths
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Commercial potential and viability.
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Lou
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Creative team and creative potential.
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Lucky Country AKA Home
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Commercial potential and creative potential.
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Matching Jacks AKA Love and Mortar
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Creative and commercial potential with strong marketplace interest.
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Oranges and Sunshine
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Strong creative potential and international co-production.
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Place Between, The
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Supported by former IndiVision scheme for original ideas and first features. Creative team and potential.
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Red Dog
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Strong commercial potential with good creative team.
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Red Hill
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Commercial potential and creative team.
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Reef, The
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Potential to reach intended audience and creative team.
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Road Train
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Potential to reach intended audience and creative potential.
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Sleeping Beauty
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Creative team and creative potential.
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Snowtown
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Creative and commercial potential.
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Swerve
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Creative potential and creative team.
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Tomorrow When The War Began
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Viability, potential to reach intended audience, creative team and commercial potential.
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Tree, The
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Creative team and creative potential with potential to reach intended audience. An Australian/French co-production.
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Uninhabited
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Viability, creative potential.
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Van Diemen's Land
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Viability, creative potential.
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Waiting City
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Viability, creative potential and creative team.
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Wasted on the Young
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Creative potential, potential to reach intended audience and creative team.
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Wedding Party, The AKA Kin
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Creative potential, viability.
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'X'
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Viability, commercial potential.
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