Veteran Australian filmmaker Robert Connolly says local filmmakers can learn important marketing lessons from Australian rules football.
Local filmmakers need to develop a deeper understanding of their target audience in an effort to produce more commercial films, according to a masterclass of panelists at this year's Australian International Movie Convention.
Genevieve Grieves, co-creator of First Nations-led production company GARUWA, is the Natalie Miller Fellowship recipient for 2023.
As the old adage goes, knowledge is power. In the post-pandemic landscape, data has never been more vital for both distributors and exhibitors to understand audience behaviour, informing how to best position films to the market and both maximise box office and the bottom line. We talk to representatives from across Google and Vista Group.
Despite a cost of living crisis, newly-appointed ICA CEO Brett Rosengarten is optimistic about the future for cinemas once the US strikes are resolved and normal production resumes.
Ahead of the Australian International Movie Convention next week, both major and independent distributors participate in a rapid round with IF to discuss the current landscape.
Sue Maslin explains the reasoning behind the Australian Feature Film Forum, which will host an 'Ask Me Anything' session at AIMC that will see filmmakers, exhibitors and distributors ask tough questions about each other's decision making and business models. Ahead of, IF also shares some 'tough talk' from a range of industry figures.