Aussie director Armand de Saint-Salvy has a one in ten chance of pocketing $1 million USD - as well as picking up a contract with Universal Pictures - after being listed as a finalist in Doritos' annual Crash the Super Bowl contest.
For seven years running, Doritos enthusiasts have been invited to try their hand at filmmaking and create a thirty second commercial for the cheesy triangular snack to be played during the NFL Super Bowl.
After reviewing thousands of ads coming from all corners of the globe, PepsiCo's Doritos brand has unveiled its list of semifinalist consumer-created Doritos ads in this year's Crash the Super Bowl contest, with two Australian entrants making the list.