Event Cinemas parent EVT will be the operator of the new IMAX Sydney, expected to open later this year.
It can be argued that now more than ever, when customers opt to watch a film out of home, they’re wanting more than a movie, but an ‘experience’. In response, the country's major exhibitors are looking to bump up premium offerings. IF takes a look.
Just weeks after IMAX Sydney in Darling Harbour opened its doors, EVT and IMAX have announced they will integrate another IMAX screen into an Event Cinemas location in Sydney.
Entertainment business EVT Limited's has announced flat cinema attendance and revenue in 2023-24 as a lack of blockbusters hurt results in the second half.
Event Cinemas is set to unveil three new state-of-the-art 4DX theatres, featuring an immersive array of sensory effects, including motion-synchronized seating, scents, water, wind, and snow.