Australia's leading children's producers are calling for a 20 per cent children's sub-quota to be placed on streaming platforms, based on an overall 20 per cent revenue-based local content requirement.
Nine-owned streaming service Stan and Amazon Prime Video believe the proposed SVOD and AVOD content quotas outlined in the Federal Government's media reform green paper may carry unintended consequences, such as placing further pressure on production resources and curtailing diversity in the sector.
The ABC has used its submission to the Federal Government's media reform green paper review to request an additional $90 million in funding, while at the same time joining SBS in dismissing content obligations as "unnecessary".
Free TV Australia believes the proposals outlined in the Federal Government's media reform green paper will not meet the needs of viewers or the broadcast sector, but says there is "time to get this right".
The Australian Directors' Guild and Australian Writers' Guild have joined Screen Producers Australia in proposing that SVOD and AVOD services be required to spend 20 per cent of their Australian revenue on local content as part of their submissions to the Federal Government's media reform green paper.